I don't even have to explain this project, just watch the video below, what a genius idea, more cities should do this. Big ups to el primo Alfonso "Kiko" Dominguez, founder of Popuphood and all the other homies involved in this project, so proud of Oakland right now... Shhhhaaauuuww!!!
Grand opening is this Friday Dec. 9th from 12-9pm, the farmers market will be happening all morning until 3pm also, so make it a day of fun the Old Oakland way... See you there homies!!!
The POPUPHOOD is a new urban initiative and small business incubator revitalizing Oakland, block by block. This is an innovative strategy for breathing new life into the city’s retail sector in downtown’s hip, historic Old Oakland neighborhood with a grand opening celebration Friday, December 9, 2011.
This short film documents the founders and participants of POPUPHOOD, and was created by Oakland photographer Eva Kolenko in hopes of introducing their inspiring stories to others and in some way improve the community in which she lives and loves.
POPUPHOOD retailers include: Manifesto Bicycles, Marion and Rose’s Workshop, Sticks + Stones, Piper + John General Goods, Turtle and Hare,
and Crown Nine.
All the music featured in this documentary was created by Oakland musicians, Beat Rock Music, Precipitate Records, Gummybear, and James + Evander
To learn more about POPUPHOOD visit